PPC vs. Programmatic Advertising: Which is Right for Your Mid-Market Brand?

67% of mid-market companies waste over $10,000 monthly on the wrong advertising approach, according to WordStream’s 2024 Digital Marketing Report. They’re either overpaying for programmatic ads that don’t convert or missing massive opportunities by sticking only to basic PPC campaigns. As a mid-market brand, you’re caught in the middle. You have more budget than small […]