For years, businesses have managed how they appear in Google through Google Business Profile and Search Console. Now, OpenAI is offering something similar for ChatGPT.
On November 10, 2026, OpenAI launched Businesses in ChatGPT in beta, with a new Business Hub where companies can claim their listing, manage their information and see how often they appear in ChatGPT. As Search Engine Land reported, ChatGPT Business Hub is now live.
OpenAI explained the move simply: “As people turn to AI to discover products, compare options and make decisions, ChatGPT has become the platform for people and businesses to connect through AI,” according to TechCrunch. The company called it “an early step in bringing businesses more deeply into ChatGPT.”
Here is what Business Hub includes, who can use it, how to claim your business, and what it means for your marketing strategy.
What Is ChatGPT Business Hub?
ChatGPT Business Hub is a free, self-service dashboard, available in beta at chatgpt.com/business-hub. Barry Schwartz of Search Engine Roundtable described the tool as similar to Google Search Console or Webmaster Tools, but for ChatGPT.
It brings together three main features:
- Business profiles: Claim and verify your business, correct its details and add product information.
- Insights: See how often your business is mentioned in ChatGPT and how many clicks it receives.
- Business agents: Launch an AI agent that answers customer questions about your business and products inside ChatGPT.
How the Launch Unfolded
- November 6, 2026: Search Engine Roundtable reports that OpenAI is building tools to help businesses track their presence in ChatGPT, after the feature was spotted by Juozas Kaziukėnas.
- Early November: Search Engine Land covers OpenAI testing business tools to track performance within ChatGPT.
- November 10, 2026: OpenAI officially launches Businesses in ChatGPT and Business Hub in beta.
Key Features of ChatGPT Business Hub
1. Business profiles
Business profiles let companies verify and update information about their products and services, much like the business profiles offered by Google and other search engines. Merchants can also supply a product feed, which ChatGPT and the business agent can use when answering questions about their catalog.
2. Insights (beta)
Insights is the analytics side of Business Hub. According to Search Engine Roundtable and early coverage, verified businesses can see:
- Mentions: How often your business appears in ChatGPT responses. For online businesses, this means a reference to your website. For local businesses, it means a location result being shown. A brand name alone does not count.
- Views: How often your profile is seen.
- Website clicks: Recorded clicks on links to your website in ChatGPT.
- Discovery topics: Common themes in conversations where your website is cited.
One important caveat appears in the tool itself: clicks “don’t confirm visits or conversions.” You will still need your own analytics to measure what happens after the click.
3. Business agents
Business agents let ChatGPT users ask follow-up questions about a company’s products and services. When a shopper opens a brand’s agent from a ChatGPT answer, it appears in a separate chat with a visible business label. Brands can shape the agent with custom instructions and context documents, and the agent sends shoppers to the brand’s website to complete purchases.
At launch, business agents are available only to eligible e-commerce and online services businesses in the US.
Who Can Use It?
| Business type | Profile and verification | Business agent | Insights |
| US e-commerce | Yes | Yes (beta) | Yes (beta) |
| US online services | Yes | Yes (beta) | Yes (beta) |
| US local business | Yes | No date given | Yes, mentions by location |
| Outside the US | Not detailed | Not available | Not detailed |
Business Hub and business agents are free at launch, though OpenAI has not said whether they will stay free.
How to Claim Your Business in ChatGPT
- Go to chatgpt.com/business-hub and search for your business.
- Select “Claim your business” for your listing.
- Verify ownership. According to Search Engine Roundtable, businesses can verify by text or phone call to their main business number, or through DNS verification.
- Wait for approval. Verification can show as pending at first.
- Once verified, review and correct your business details, and connect a product feed if you sell online.
- If eligible, write instructions and upload context documents for your business agent.
- Check Insights regularly to track mentions, clicks and discovery topics.
OpenAI has not shared full verification criteria. Its VP of Monetization, Benji Shomair, told TechCrunch there are “multiple verification methods that we use for different types of business in different markets.”
Is Your Business Ready to Be Found in ChatGPT?
Get a free AI visibility check and learn how to set up, verify and optimize your Business Hub profile.
Get My Free AI Visibility Check →What Insights Will Not Tell You
Insights is a helpful start, but it has clear limits. Juozas Kaziukėnas, who first spotted the tool, noted that it does not show prompt data, user data or competitor benchmarks, as reported by Search Engine Roundtable. That means it will not explain why your numbers change.
To fill those gaps, many brands use third-party tools to track a fixed set of prompts and compare visibility against competitors. Ahrefs explains how to track AI visibility in detail, and our guide to AI search monitoring covers how to build it into your SEO strategy.
Will Business Hub Help You Rank in ChatGPT?
Not directly, according to OpenAI. Shomair said Business Hub and business agents should not affect how often a company appears in answers. However, he also suggested that accurate business data could help ChatGPT surface companies in more relevant conversations.
In other words, claiming your profile will not make you appear more often on its own, but accurate information may help ChatGPT match you to the right questions.
How to Get Mentioned More in ChatGPT
Business Hub shows you how visible you are. Improving that visibility still depends on what the rest of the web says about you. Here is what the research suggests:
Earn mentions across the web
An Ahrefs study of 10,000 US brands and 260 million AI prompts found that Reddit mentions had the strongest correlation with AI visibility (0.75), followed by domain and webpage mentions (0.70). Notably, 46% of brands were invisible on ChatGPT, compared with 23% on AI Mode and 18% on AI Overviews. Ahrefs cautions that correlation does not prove cause, but suggests testing Reddit and broad everyday coverage first.
Make your site and products easy for AI to read
Semrush recommends allowing OAI-SearchBot in robots.txt, using server-side rendering so prices and stock appear in raw HTML, adding Product schema, and writing conversational content that answers questions about use cases, budgets and comparisons. Online retailers can also apply to OpenAI’s merchant program with a product feed. For help putting this into practice, explore our e-commerce marketing services.
Build authority and consistency
In a sponsored Search Engine Journal article, Katie Artz of No Fluff argues that “for new brands, the limiting factor in AI search is not optimization. It’s authority.” Her recommendations include keeping profiles consistent across directories, earning mentions in authoritative publications and tracking a benchmark set of buyer-style prompts each week.
For a fuller playbook, read our guides on how to rank in AI search and improving brand visibility in AI search engines.
Concerns and Open Questions
- Verification and security: Barry Schwartz said he is nervous about businesses being hijacked on the platform, though he expects OpenAI to address it.
- Limited availability: Business agents are US-only for e-commerce and online services, with no timeline yet for local or international businesses.
- Pricing: The tools are free for now, but OpenAI has not ruled out charging later.
- Data depth: There are no prompt-level details or competitor comparisons, and clicks do not confirm visits or conversions.
- Ads vs. organic: Insights appears to focus on organic responses and seems separate from ChatGPT ads. OpenAI says business agents use the same underlying technology as its paid Sponsored Agents format.
What This Means for Marketers
Business Hub is a sign that AI assistants are becoming a real discovery channel, much as Google Business Profile did for local search. Just as AI Overviews are changing SEO, ChatGPT is building its own layer of business information and analytics.
Our recommendation: claim and verify your business now, keep your information accurate, connect your product feed if you sell online, and start tracking your Insights alongside your existing analytics. Early adopters will have more data and a clearer picture of how customers find them in ChatGPT.
Frequently Asked Questions
What is ChatGPT Business Hub?
It is a free beta tool from OpenAI that lets businesses claim their listing in ChatGPT, update their information, view Insights such as mentions and clicks, and, if eligible, launch a business agent.
Is ChatGPT Business Hub free?
Yes, at launch both Business Hub and business agents are free. OpenAI has not said whether this will change.
How do I verify my business in ChatGPT?
You can verify by text or phone call to your main business number, or through DNS verification, according to early reports.
Can businesses outside the US use it?
Business agents are currently limited to US e-commerce and online services businesses. Details for other regions have not been shared.
Will claiming my business improve my visibility in ChatGPT?
OpenAI says it should not directly change how often you appear, but accurate business data may help ChatGPT surface you in more relevant conversations.
Conclusion
ChatGPT Business Hub gives businesses their first official way to manage how they appear in ChatGPT and see how customers find them there. It is still in beta, with limits on data and availability, but it is an important step. Claim your profile early, keep your information accurate, and continue building the mentions, content and authority that drive AI visibility.
Need help getting your business ready for ChatGPT and AI search? Our digital marketing and SEO team can set up your profile, track your AI visibility and build a strategy to help customers find you.
